In her role, she will be responsible to strengthen the F10 brand across geographies, scaling the global marketing strategy, engaging the F10 ecosystem, as well as managing and developing the marketing team. Michèle is based in Madrid, one of the key European startup and technology hubs, where F10 launched operations last year.
“This is such an exciting time at F10. I’m looking forward to helping the F10 brand grow globally and work together with the rest of the team as well as the whole F10 ecosystem of partners, startups, investors and mentors towards our ambition to shape the future of banking and insurance”, says Michèle.
Michèle has a background across a wide range of communication disciplines, most recently as Global Brand Strategist at Saffron Brand Consultants in Madrid, where she worked both with established global companies and startups worldwide to create actionable brand strategies both at corporate and at product level.
Previously she gained experience in digital marketing & communications in the insurance and professional services sector in Switzerland, notably as Digital Employer Brand Manager at Baloise Group. She then moved to Spain to complement her undergraduate studies in Business Administration with a Master in Visual & Digital Media at IE School of Human Sciences & Technology, where she was heavily involved in growing and developing TEDxIEMadrid to become one of the key events in the renowned university’s portfolio, further developing her passion for innovation and storytelling.
F10 co-founder and board member Andreas Iten says, “We are thrilled to have Michèle on board. She brings everything needed to help us lifting F10, our partners, the startups and our ecosystem to the next level.”
F10 is a global innovation ecosystem with offices in Zurich, Singapore, Madrid, Barcelona. With its incubators and accelerators covering the fields of FinTech, InsurTech, RegTech and DeepTech, F10 supports and guides startups in transforming their ideas into successful companies while stimulating collaboration with international organizations.
Our founding partner is SIX, a global financial infrastructure provider and operator of the Swiss and Spanish stock exchanges. It has since been joined by a growing number of leading banks, insurances, consulting and tech firms.
For more information, please visit www.f10.global.