Generali HITS Financial Wellbeing Challenge (Switzerland)

HITS is looking for startups that can help to improve the financial wellbeing of their insurance customers and enhance life customers’ experience through unique and innovative services.

Application Deadline: 24th April 2022
Applications are closed

About the Partner

House of InsurTech Switzerland (HITS), is a Swiss-based InsurTech hub that shapes and nurtures partnerships between startups and Generali (CH and Group), as well as other insurance companies.

Startups will be introduced to various business units at Generali Switzerland and Generali Group to receive feedback on their solution and discuss potential use cases. During the acceleration program, selected startups will be supported to grow their ventures in close collaboration HITS through a structured and moderated innovation process.  

More information on Generali House of Insurtech Switzerland

More information

Challenge to accelerate financial wellbeing

Who can apply?

Financial wellbeing

Startups who have proven solutions that can be added to Generali’s insurance offering for private customers.

Those solutions should help to make customers’ experience truly unique, particularly by engaging customers throughout their insurance journey.

Examples are solutions for customer rewards, education or other perks, as well as touchpoints during important life events. We are particularly interested in solutions that help our customers’ longevity, support their post-pension life and/or are focused on helping customers’ to reach their sustainability goals.

Requirements & Benefits


We are looking for startups who meet the following requirements and considerations:

  • Enterprise-ready to plug & play
  • Value-added services (no insurance core products)
  • Reference use cases


In addition to accessing the F10 Acceleration program benefits, startups receive

  • Large exposure to Generali Switzerland & Group
  • Budget and experience to conduct pilots in 2022
  • Invitation to join HITS Startup garage space near Zurich

About the Program

In this global F10 Acceleration Program, we are scouting for post-seed, post-revenue startups that have a proven track record with at least one enterprise client. Our Corporate Partners in Zurich, Madrid, and Singapore are each issuing an Open Call with a specific challenge that they want to solve. Startups that that have a solution that can solve that challenge can apply, and the F10 team, together with the Corporate Partner, will select the startups that fit the Open Call best. Once accepted to the program, startups will be introduced to all Corporate Partners globally, will be supported 1:1 on working with the Partner whose challenge they applied to, as well as further F10 services such as scaleup masterclasses and investor matchmaking.
Learn more about the program
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